Nayra Qata
Nayra Qata means "the desire to be number one" in the South American Quechua language.

Nayra Qata means "the desire to be number one" in the South American Quechua language.

Juan's ambition is to bring attention to Bolivia's relatively unknown small-scale producers. Many small-scale producers bring their coffee to Juan's dry processing plant. This is because he can accurately judge quality, refine and manage batches appropriately, and then distribute their coffee to the global coffee market.
